Is it the changing formats? From pop & alternate last year, to new music вЂTriple JвЂ™ style, to Ministry of Sound-sounding over summer, back to вЂ¦ sounding like 2DayFM?

The once dominant вЂ“ almost revolutionary вЂ“ station dipped 1.3 points putting it equal sixth to Mix 106.5. The latest ratings have been released for Survey 4 and itвЂ™s all the usual for most Sydney stations, apart from Nova 96.9. Just read the blog post below about Koffee possibly ending up on the FM dial.Д¬an bland and boring radio succeed? Come back in 5 months time. There will most likely be an overlap, but itвЂ™s quite clear that ARNвЂ™s stations are more вЂup-beatвЂ™ than SmoothFM.ДЄnd the logo!?! Nothing needs to be said. ItвЂ™s quite safe to say SmoothFM wonвЂ™t be a threat for ARNвЂ™s MixFM and Classic Hits networks (as some have already stated).

But in saying that, the niche market has to be very clearly outlined. ItвЂ™s all good to finally pick a niche and focus on it. ItвЂ™s fair enough to say that some 2CH/3MP listeners will give SmoothFM a go вЂ“ however, as the format will include both older and newer artists, will the target demographic be broader than DMG initially think? SoвЂ¦ will SmoothFM succeed? Or will it simply be another 6 month short-term phase in the struggle for the 95.3FM/91.5FM frequencies to gain an audience? The new (or should it be вЂthe latestвЂ™) format change for the station can be described as вЂcontemporary easy listeningвЂ™. It will all take place from 7am on Monday 21st May. DMG Radio have today officially announced the relaunch of 95.3FM and 91.5FM as SmoothFM.

Dmg 26 march 2010